The Diana camera is a simple, low-quality plastic-bodied box camera. The Diana takes sixteen 4 × 4 cm pictures on 120 film, leaving a large part of the film surface unused. Though often referred to as a toy camera, the term is somewhat misleading, as the Diana is fully capable of taking actual photographs. The term “toy camera” is often used to denote a very simple camera, and includes various basic vintage cameras as well. It is widely considered as an ideological predecessor of the 1980s Holga. Dianas are said to have a 50 % chance of light leaks & other photographic “problems,” which give such “flawed” photos made by the camera an individualistic character.

The Diana was first produced during the early 1960s in Kowloon, Hong Kong, by the “Great Wall Plastic Factory”, and was sold under various labels (often just a different stick-on nametag). Most were given away as novelties or prizes at fairs, carnivals, or other public events. In addition to the ‘Diana’ labelled cameras, there are over fifty similar variants of the basic design, some of which may have been produced by other factories and/or manufacturers. Some variants incorporate a 6 × 6 cm negative size (like the Diana Deluxe), while others have provision for different controls or separate bulb flashes. The 3 aperture version of the classic Diana/Diana clone has apertures of f11 f13 & f19, and it takes 32 mm clip on filters. Shutter speed is usually 1/100th (for a crisp one) to 1/50th (for a slower one). The Diana Deluxe- f9 f16 & f22, and it takes a 46-49 mm step-up ring.

Lomography – Diana+ Camera (Blue) – Electronics Lomography – Diana+ Camera (Blue) – Electronics: Out of production for nearly 30 years, the Diana is now the new and improved Diana+ camera. Features ; Engineered to be an exact replica of the original Diana camera. Traditional 120 medium format film offers richness and depth that cannot be captured on a 35mm film. No batteries required. Plastic Diana lens give dreamy images. Two shutter speeds, N speed for normal daytime shots or B for unlimited indoor and nighttime exposures. Multiple image sizes include the 12 full frame shot (5.2 cm x 5.2 cm) or 16 smaller square images (4.2 cm x 4.2 cm) in the classic Diana style. Shoot in Panorama mode (4.6 cm x 4.6 cm) for wide images. Multiple and partial exposures let you superimpose images to alter the photo in super-cool ways. Removable lens lets you set the aperture to a tiny pinhole and shoot at an ultra-wide-angle. Tripod thread prevents blur and helps you take crisp and clear pictures. Shutter lock allows you to keep shutter indefinitely open without holding. Specifications ; Shutter mode and aperture settings: Cloud, f/11. Partial Sun, f/16. Sun, f/22. Pinhole, f/150. ; Shutter speed: N , 1/60 sec. Film: All 120mm varieties (color negative, slide, B&W). Development: Professional lab development only. Dimensions: 7 W x 5 H x 3.2 D. Weight: 48 oz. Included ; Diana+ camera. Diana Vignettes photo and story book. Lens cap. Neck strap. Instruction manual. Zappos makes every attempt to provide accurate information for each electronic product. Manufacturer packaging and specifications may be different from the information provided. ; Please note, Zappos gladly accepts returns on all electronic products for up to 365 days from the original purchase date. In order to process your return and refund, returned electronic products must be unused and in the original condition and packaging in which it was purchased and include any manuals, cabling and accessories. Video Games, software, DVD and Blu-ray Disc must be returned unopened in their original shrink-wrap for a refund. $50.40

Lomo Diana+, Medium Format Camera “Kit” with Removable Lens for Super Wide Angle Pinhole Shots, 120 Film & Lomo Ringflash Dating back to the early 1960’s, the all-plastic Diana camera is a cult legend -famous for its its dreamy, radiant, and lo-fi images. The brand new Diana+ is a faithful reproduction and a loving homage to the classic Diana – with a few new features tossed in. Its plastic lens, 2 shutter settings (daylight & “B”), 3 aperture settings, and manual focus are all hallmarks of the original Diana. But on top of that, the Diana+ offers a removable lens and super-small aperture for pinhole images, two image formats (12 or 16 square shots on a standard 120 roll), an endless panorama feature that allows for unlimited and nearly seamless panoramic shots, and both a standard tripod thread & shutter lock for easy shake-free long exposures. Each package includes the beautiful “Diana Vignettes” book – packed with over 200 pages of Diana history, Diana+ images, and truly off-the-wall short stories. Uses all varieties of medium format 120 film. The Big Picture (Forget All About It) Seriously, just put it all out of your mind. We’ll no longer look for the big picture, and there will be no more getting an overview or stepping back to take it all in. All of these concepts imply an abrupt halt to activity – a conscious pause of your natural drive and instincts. As we say day in and day out: Be fast. Who’s got the time to consider the implications when close to a million tremendous potential photos are streaming right past your nose? No Diana owner worth their chops would spend one iota of energy on the big picture when there are so many crucial elements to focus on. To hold, point, and shoot a Diana camera implies a conscious decision to relinquish control. To concentrate your creative powers on capturing the moment and telling a story rather than fiddling with a bunch of knobs and levers. A blurry-soft and dreamy-toned Diana image is more an interpretation of reality than a correct representation of it. In a way, it’s somehow more accurate to compare the Diana to an oily vintage typewriter than to a megapixel machine of today. With each click of the shutter, a moment is captured in a unique and fairly unpredictable way and a small narrative begins to reveal itself. As the viewer, you’re invited to read into it and interpret it in in your own way. On top of that, you can count yourself as an individual note inthe Diana’s illustrious history – which dates back to the better part of 40 years. As a cult artistic tool of avant-garde and lo-fi photographers, the Diana was a rousing success! They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots are raw & gritty, with a character all their own. They simply cannot be duplicated by any other camera on Earth! Item Includes Diana+ Camera (with lens cap and shutter lock) – Diana Vignettes photo and story book – Instruction manual $114.95

Lomography 35mm Back+ for the Diana+ Medium Format Camera Expressly designed for the Diana+, this 35mm Back allows you to shoot all types (color, slide, b&w) of 35mm film with your Diana+ and Diana F+ cameras. Choose from four different image formats: (1) Square with exposed sprocket holes, (2) Panoramic with exposed sprocket holes, (3) Standard Panoramic, or (4) Standard Landscape. Or go completely wild-style and shoot your own formats you can choose to advance and multi-expose as much or as little as you like! Two integrated exposure counters tell you the precise frame you’re on. It’s fully interchangeable and can be easily installed and removed. Package includes the Diana+ 35mm Back, four plastic frames (one for each format) and full documentation. Unlimited Possibilities: Listen closely, this is really crucial: When using the Diana+ 35mm back your shutter release and film advance is not connected. This means that just like with the Diana+’s normal 120 film you can shoot as many exposures as you like and advance as far (or as little) as you like. Even though the Back perfectly shoots the four formats above, it’s capable of all sorts of super- panoramics, overlapping squares, multiple-exposed rectangles with breaks in the middle or a single never-ending image which stretches the ENTIRE LENGTH OF YOUR FILM ROLL! Add in the variables of our many Diana+ lenses (and the Pinhole setting!), and you’re talking an infinite amount of possibilities. This is a radically new development in the world of 35mm analog photography, and we’re quite excited to travel hand-in-hand with you on the path of discovery. Item Includes Diana+ 35mm Back – Four Plastic Frames (one for each format) – Full Documentation Key Features *Shoot all types (color, slide, b&w) of 35mm film with your Diana+ and Diana F+ cameras *Two integrated exposure counters tell you the precise frame you’re on *Choose from four different image formats *Interchangeable back that can be easily installed and removed (note, it cannot be changed mid-roll) $49.95

Lomography Diana F+, Medium Format Camera “Package” with Removable Lens for Super Wide Angle Pinhole Shots, 120 Film & Lomo Diana F+ Flash · Dating back to the early 1960s, the all-plastic Diana camera is a cult legend – famous for its dreamy, radiant, and lo-fi images. The brand new Diana F+ is a faithful reproduction and a loving homage to the classic Flash Diana – with a few new features tossed in. First off, it includes a retro-styled electronic flash which fires a burst of white or colored light at your subject. · Included adapters allow you to use the Diana Flash on standard hotshoe cameras (like the LC-A+ and Fisheye 2) or use a hotshoe flash on DianaF+ body. Its plastic lens, 2 shutter settings (daylight & “B”), 3 aperture settings, & manual focus are all hallmarks of the original Diana. · And on top of that, the Diana F+ offers a removable lens & super-small aperture for pinhole images, 2 image formats (12 or 16 square shots on a standard 120 roll), an endless panorama feature that allows for unlimited & nearly seamless panoramic shots, and both a standard tripod thread & shutter lock for easy shake-free long exposures. · Each package includes the new “Diana Vignettes, More True Tales & Short Stories” book – packed with over 200 pages of Diana history, Diana+ images, & truly off-the-wall fictional stories. Uses all varieties of medium format 120 film. A Loving Recreation & Homage to the Original · Starting from scratch with an original 1960’s Diana camera, we pulled apart every tiny nook, cranny, gear & wheel to rebuild it from the ground up. Every quirk & imperfection was duly noted & reconstructeup.ielding a lightweight beauty that handles & feels just like the original. The Plastic Fantastic Diana Lens · The Diana’s original all-plastic lens has been duplicated with utmost love & care to ensure the same dreamy, gorgeous, color-drenched, sometimes-blurry, & often-mindblowing results that Diana users have always treasured. The Diana Flash · Working with the classic 1960’s design, we meticulously re-crafted the Diana Flash to look & feel like the original. Its face is cast in reflective silver, & it syncs with the Diana F+ via an old-school metal plug connection. It offers 3 key capabilities: Integrated Color Flash · Just like the Colorsplash camera & Colorsplash Flash, the Diana F+ includes a small packet of plastic color gel filters. Slip one into your flash & throw a burst of colored light at your subject day or night! Long Exposure Flash · By setting your Diana F+ to the long exposure “B” setting, you can let all of that streaming ambient light into your image thereby superimposing a flashed or colorflashed subject against a glowing, riotous, & absolutely beautiful background. · The Diana Flash works via a two-pronged plug adapter just like the original! It plugs directly into the Diana F+ camera body. On top of that, a Diana Plug-to-Hotshoe adapter is included, which allows you to use the hi-powered and radiantly beautiful Diana Flash on any standard hotshoe camera. Item Includes Diana $94.95

Lomogrpahy Diana F+ Flash with Shoe Adapter for the Diana F+ Medium Format Camera This flash is not backwards compatible with the Diana+ (item 550) because the Diana+ does not have the prong attachment point on the camera. It is intended for the Diana F+ (item 561). · Descended from the original 1960s design, this retro-style beauty perfectly compliments the Diana F+ camera. The Diana-blue color scheme, silver faceplate, classic metal pin attachment, and glowing ready-light are all authentic hallmarks of the original. It’s “Diana Plug” attaches directly to the camera and fully syncs the flash. An integrated color flash feature allows you to splash a burst of colored light at your subject – day or night – and a packet of plastic color gels come in the box. On top of that, a Diana Plug-to-Hotshoe adapter is included, which allows you to use the hi-powered and radiantly beautiful Diana Flash on any standard hotshoe camera like the LC-A+, Fisheye 2, Holga w/ hotshoe, many SLR’s and DSLR’s, and plenty of others! Item Includes Flash – Hot Shoe Adapter – 12 Color Gels – Users Manual Key Features *Retro-styled flash that works wonderfully with all standard hot shoe cameras and, of course, the Diana F+ Camera *Color Flash Function: Choose from included 12 Color Gels!!! $59.95

Lomography Diana F+, Medium Format Camera with Removable Lens for Super Wide Angle Pinhole Shots, 120 Film & Fish Eye Lens Dating back to the early 1960’s, the all-plastic Diana camera is a cult legend -famous for its its dreamy, radiant, and lo-fi images. The brand new Diana+ is a faithful reproduction and a loving homage to the classic Diana – with a few new features tossed in. Its plastic lens, 2 shutter settings (daylight & “B”), 3 aperture settings, and manual focus are all hallmarks of the original Diana. But on top of that, the Diana+ offers a removable lens and super-small aperture for pinhole images, two image formats (12 or 16 square shots on a standard 120 roll), an endless panorama feature that allows for unlimited and nearly seamless panoramic shots, and both a standard tripod thread & shutter lock for easy shake-free long exposures. Each package includes the beautiful “Diana Vignettes” book – packed with over 200 pages of Diana history, Diana+ images, and truly off-the-wall short stories. Uses all varieties of medium format 120 film. The Big Picture (Forget All About It) Seriously, just put it all out of your mind. We’ll no longer look for the big picture, and there will be no more getting an overview or stepping back to take it all in. All of these concepts imply an abrupt halt to activity – a conscious pause of your natural drive and instincts. As we say day in and day out: Be fast. Who’s got the time to consider the implications when close to a million tremendous potential photos are streaming right past your nose? No Diana owner worth their chops would spend one iota of energy on the big picture when there are so many crucial elements to focus on. To hold, point, and shoot a Diana camera implies a conscious decision to relinquish control. To concentrate your creative powers on capturing the moment and telling a story rather than fiddling with a bunch of knobs and levers. A blurry-soft and dreamy-toned Diana image is more an interpretation of reality than a correct representation of it. In a way, it’s somehow more accurate to compare the Diana to an oily vintage typewriter than to a megapixel machine of today. With each click of the shutter, a moment is captured in a unique and fairly unpredictable way and a small narrative begins to reveal itself. As the viewer, you’re invited to read into it and interpret it in in your own way. On top of that, you can count yourself as an individual note inthe Diana’s illustrious history – which dates back to the better part of 40 years. As a cult artistic tool of avant-garde and lo-fi photographers, the Diana was a rousing success! They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots are raw & gritty, with a character all their own. They simply cannot be duplicated by any other camera on Earth! Item Includes Diana+ Camera (with lens cap and shutter lock) – Diana Vignettes photo and story book – Instruction manual Lomography 20mm Auxiliary Fisheye Lens

Lomography Diana F+, Medium Format Camera with Removable Lens for Super Wide Angle Pinhole Shots, 120 Film Dating back to the early 1960’s, the all-plastic Diana camera is a cult legend -famous for its its dreamy, radiant, and lo-fi images. The brand new Diana+ is a faithful reproduction and a loving homage to the classic Diana – with a few new features tossed in. Its plastic lens, 2 shutter settings (daylight & “B”), 3 aperture settings, and manual focus are all hallmarks of the original Diana. But on top of that, the Diana+ offers a removable lens and super-small aperture for pinhole images, two image formats (12 or 16 square shots on a standard 120 roll), an endless panorama feature that allows for unlimited and nearly seamless panoramic shots, and both a standard tripod thread & shutter lock for easy shake-free long exposures. Each package includes the beautiful “Diana Vignettes” book – packed with over 200 pages of Diana history, Diana+ images, and truly off-the-wall short stories. Uses all varieties of medium format 120 film. The Big Picture (Forget All About It) Seriously, just put it all out of your mind. We’ll no longer look for the big picture, and there will be no more getting an overview or stepping back to take it all in. All of these concepts imply an abrupt halt to activity – a conscious pause of your natural drive and instincts. As we say day in and day out: Be fast. Who’s got the time to consider the implications when close to a million tremendous potential photos are streaming right past your nose? No Diana owner worth their chops would spend one iota of energy on the big picture when there are so many crucial elements to focus on. To hold, point, and shoot a Diana camera implies a conscious decision to relinquish control. To concentrate your creative powers on capturing the moment and telling a story rather than fiddling with a bunch of knobs and levers. A blurry-soft and dreamy-toned Diana image is more an interpretation of reality than a correct representation of it. In a way, it’s somehow more accurate to compare the Diana to an oily vintage typewriter than to a megapixel machine of today. With each click of the shutter, a moment is captured in a unique and fairly unpredictable way and a small narrative begins to reveal itself. As the viewer, you’re invited to read into it and interpret it in in your own way. On top of that, you can count yourself as an individual note inthe Diana’s illustrious history – which dates back to the better part of 40 years. As a cult artistic tool of avant-garde and lo-fi photographers, the Diana was a rousing success! They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots are raw & gritty, with a character all their own. They simply cannot be duplicated by any other camera on Earth! Item Includes Diana+ Camera (with lens cap and shutter lock) – Diana Vignettes photo and story book – Instruction manual $49.95

Lomography 20mm Auxiliary Fisheye Lens for the Diana+ Medium Format Camera LOMO 20MM FISHEYE F/LOMO DIANA+ MF CAM $44.95

Lomography 38mm Superwide Auxiliary Lens for the Diana+ Medium Format Camera A full-frame treat for the wide-angle connoisseur. Imagine taking that Diana+ image that you know and love, letting in a ton of new info and content from all around your head (including a lot that your eyes can’t see) and s-t-r-e-t-c-h-i-n-g it all out to the very corners of your frame. Roughly equivalent to a 25mm lens on a standard 35mm camera (a yielding a 120 View Angle), this classic super-wide perspective is a favorite of street photographers and photojournalists the world over. And for good reasons! Close subjects assume an in-your-face urgency (and slightly stretched out noses). City and country-scapes take on a sweeping and grandiose air. The dreamy look n’ feel of the classic Diana+ image is fully maintained, with signature darkening and a bit of blurriness at the corners. Includes accessory viewfinder, viewfinder mount, and lens caps. Item Includes Accessory Viewfinder – Viewfinder Mount – Lens Caps Key Features *The 38mm Lens is sure to tickle your fancy as well. Here’s why: *120 View Angle: Capture a whole lot more of the world around you onto your image. *Full Frame: Let all of that super-wide magic run to the very edges of your print *Vignetting and Edge Distortion: The dreamy look n’ feel of the classic Diana+ image is fully maintained, with signature darkening and a bit of blurriness at the corners. *Accessory Viewfinder: A little plastic friend is included inside for a fairly accurate preview of your shot. Or, have a look at the next point *True Hipshot Potential: With a Super-Wide lens, everything in front of your camera will pretty much be on the film. Feel free to forget the viewfinder and shoot from the hip! $39.95